I was surfing facebook the other day and I commented on a friend’s post. A few minutes later I returned to the post and saw that she had “liked” other friends’ comments but not mine.
I had neither seen nor spoken to nor corresponded with this person for years but I felt slighted.
An hour or so later I checked the post again and was relieved to find that my old friend had deigned to “like” my comment too.
See, the thing was, earlier, I saw she had “liked” the comment of somebody who had commented AFTER me, so I had to conclude at that time that she had deliberately declined to like my comment, which she must have seen as well.
Am I the only person who would ever give a second thought to something so patently trival? Somehow I doubt it.
In his essay “Pain Won’t Kill You” (which was also his commencement address at Kenyon College in May 2011), Jonathan Franzen wrote of “the ongoing transformation, courtesy of Facebook, of the verb to like from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice.”
I think this is blazingly insightful. Extending the metaphor, if one refuses to “like” you or your comment, then they are not “buying” you, or what you have to offer. No wonder it seems to go deep. Even though it’s not really deep at all. It’s a pathetically negligible matter, these mouse-click “likes.” The stuff of emptiness.
So, a reminder to myself and anyone who can relate: When playing with social media, be mindful of your psychic real estate allocation.