Customer Value Co-Creation: Powering the Future Through Strategic Relationship Management - Hardcoverby Bernard Quancard (Author), Nicolas Zimmerman (Editor) This book takes an in depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world class companies to address the components of an efficient and effective value creation process. The book's third section illuminates the key traits