Overcome AD-versity: How to Put Persuasion Power in Advertising - Paperbackby Barry Milavsky (Author) Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience. The author provides an instructional step by step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product