Institutional Diversity in American Postsecondary Education - Paperbackby Tiffany J. Davis (Editor), Shelley Price Williams (Editor), Pietro A. Sasso (Editor) The glossy and polished college videos, view books, and websites catered to the marketplace of students. Some recruitment brochures often discuss famous alumni, athletics championships, and a vibrant student life. Particularly at research universities, marketing materials may even focus on entrepreneurs and medical discoveries. These types of colleges along with