Genevieve | The Floral Ruched Waist Maxi DressTHE KIND OF DRESS THAT MAKES A ROOM QUIETLY TAKE NOTICE. The Genevieve is a maxi dress that earns its keep through a combination of things that each work well on their own and considerably better together. The soft floral print gives it warmth and femininity without ever tipping into fussy, the ruched waist draws the silhouette in at exactly the right point, and the deep V neckline adds an elegant elongating quality that flatters almost every figure.