McLuhan in Reverse: His General Theory of Media (GToM) - Paperbackby Lance Strate (Other), Robert K. Logan (Author) Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals. Author Biography Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael's College, and member of the School of Environmental Studies, all at the University of
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McLuhan in Reverse: His General Theory of Media (GToM) - Paperback