GucciAn eloquent tribute to the genius and craftsmanship of Gucci, this essential volume presents the heritage of the venerable fashion house with a fresh, multifaceted perspective. It focuses on four primary elements Iconography, Artistry, Mythology and Creativity and features in depth explorations of the brand's origin, identity and innovation. Combines essays, commentaries and anecdotes with previously unpublished contemporary and archival photographs.